PROJECT:  Toyota Prius Blog

ROLE: Copywriter

AGENCY: Saatchi LA

Toyota Prius Projects is the hub for all-things Prius. It targets owners, advocates and outside communities with shared values and interests. The series of art, stunts and film collaborations invite people to create and share conversations. Designed as a sideways blog, the site naturally grows over time with everything from world records to a mind-reading bicycle.