PROJECT: Ruffles Canada
ROLE: Creative Director + Copywriter
AGENCY: Motive
Motive launched the Ruffles Own Your Ridges campaign in the US in 2021. We were asked to adapt the strategy for our friends in Canada, and bring them back to national television for the first time in over a decade. The resulting launch spot “Crunch Loudly” was well received and will be campaigned for them in 2022.