PROJECT: Noodles World Kitchen Rebrand
ROLE: Creative Director
PARTNERS: Fear Not Agency, Blacktop Creative, Jorge Lamora, Jacob Gerhardt, Andrew Littmann, Tori Hutchens
Noodles World Kitchen is a national chain of 500 restaurants that serve fresh, cooked-to-order noodles and salads from around the World. For 2018, we completed a full rebrand that included a new identity, palette, type system, illustration language, packaging and in-store redesign. In under 12 month's, the company's stock has gone from $3.50 to over $8, with year-over-year same store sales showing double digit growth. The brand has finally returned to the fun, approachable tone that its guests had been missing.