Fact & fiction
VP, Creative Director
Creative lead on Roku social. Responsible for managing creative development and optimization for Roku’s Facebook paid program. Also lead joint content partnerships with Netflix and Showtime.
Pitched and won all social, print and digital business for USA Cycling. Introduced their first brand campaign under new enthusiast-targeted strategy.
Developed fundraising initiatives and brand standards for the launch of the Evel Knievel Museum.
Creative lead for Famous Footwear video content. Since winning the business in January, we created and executed video campaigns totaling 17 pieces of content in the client’s largest production to date.
Other clients include: Chili’s and GM Financial.
VP, Creative Director
Creative Director for the Buffalo Wild Wings account. Created and extended the "Inner Coach" campaign launched for the 2013 football season.
Other clients included Southeastern Toyota and Florida's Natural.
Los Angeles, CA
Associate Creative Director
Managed two creative teams in bringing the first series of Energizer brand extensions to market. Utilizing the iconic Energizer bunny, we launched an integrated campaign introducing consumers to innovative lighting, power and charging solutions.
Developed and executed the strategic evolution of The Principal Financial "We'll give you an edge" campaign. The communication was optimized for three audiences: consumers, employers and advisors.
Other clients included Jimmy Dean and Kraft Salad Dressings.
Los Angeles, CA
Developed and implemented The Camry Effect as the social arm for the 2012 Toyota Camry campaign. Deliverables include a website, iMedia, multiple social outlets and video content.
Created and managed toyotapriusprojects.com that serves as a hub for projects that share the values of the Prius family. Managed two creative teams in development of various projects.
Helped launch the 3rd Generation Toyota Prius with a $100m integrated effort that resulted in a 45% sales increase from the prior year. Hybrid market share jumped to 55.1% and the creative won international acclaim with The One Show, Cannes Film Festival and D&AD.
Responsible for the digital launch of the 2010 Toyota Sienna and all imedia executions, including homepage take-overs on ESPN.com, myspace.com and nickelodeon.com. Creatively managed over 20 media partnership programs, applying the Sienna brand tone across all communication.
Creative execution and management of Toyota Music Rock The Space 2, including the contest website and custom widgets. The "Stage Name Generator" homepage takeover generated over 250,000 names in a single day, while contestant submissions increased 15% from the previous year in the elusive teen target.
Santa Monica, CA
Developed the positioning strategy for Southern California Honda Dealers, then executed an integrated campaign with a branded website drawing over 45,000 visitors per month, 10 television commercials, in-dealership promotional materials and web banners with an 11% click-through rate.
Earned Effie Award for Honda Dealers after doubling the number of people who intended to visit a dealership within 7 months of the campaign launch.
Wrote and produced 8 television commercials for Jack in the Box restaurants. Responsible for concepting and executing “The Jackies” website for consumer generated content.
Earned Effie Award for Jack in the Box due to an 8% increase in sales.
Other clients included Activision and Clear.
Responsible for all creative duties on the Shimano fishing account, including print advertising, point-of-purchase and product brochures.
Lead creative team on Asics wrestling; responsible for promoting Cael Sanderson as sponsored athlete.
Member of the new business team responsible for winning the Newcastle Brown Ale account.
Other clients included Cobra Golf, Asics running, Baskin Robbins, Ketel 1 Vodka.
San Diego, CA
St. Louis, MO
Responsible for all creative duties on the repositioning and rebranding effort for Milky Way Midnight. Awarded the D’Arcy network “Break-through New Media Award” for innovative media usage.
Created and executed a national television commercial for Whiskas cat food contributing to a 14% increase in sales, and a Film Finalist Award at the international Cannes Film Festival.
Other clients included M&M Mars, Coca-Cola, Ramp Riders.
1993 - 1997
Bachelor of Arts in Communication 1997
Major in Advertising / Minor in Marketing