ROLE: Creative Director / Copywriter

Roku is one of America’s favorite streaming devices with over 1,700 channels to choose from. What began as a media partnership with IMM, turned into a creative opportunity when challenged to launch new social assets. The Facebook campaign alone drove a $0.97 CPAT compared to a target threshold of $4.50. The original illustrations were shared at nearly twice the rate of their previous efforts and led to on-going relationship with HBO Go, Showtime, and Netflix.