PROJECT: Brisk Social
ROLE: Creative Director
AGENCY: Motive
It had been a long, pot hole-filled road since Brisk reached its peak cultural relevance in the 90’s with the claymation TV spots featuring Rocky Balboa and James Brown, so Motive helped them with a creative rebirth with an authentic backing of creators and artists across Insta. Motive handled everything from photography and illustration to copy and influencers.
Copywriting: Christian Mcomber, Adam Gage, Meredith Rowe
Art Direction: Drew Wallace, Yejoon Hwang, Grace Sather
