PROJECT: Lil Seltz Launch
ROLE: Creative Director
AGENCY: Motive
In 2022, liquor store aisles were awash in the hard seltzer movement. Up against White Claw and Topo-Chico, Lil Seltz was the underdog that needed something to real stand for. Motive partnered with Lil Seltz to launch the brand with real-fruit flavor as their real difference and real reason-to-exist.
Copywriting: Meredith Rowe
Art Direction: Drew Wallace, Jennifer Ho, Yejoon Hwang
