PROJECT: MTN DEW
ROLE: Creative Director & Copywriter
AGENCY: Motive
Motive has been working with cult brand, MTN DEW, for over a decade on everything from live events and content to packaging and promotions. Over my 4 years with the agency, I was able to contribute to multiple projects like the return of fan-favorite, MTN DEW Typhoon, the collaboration with NBA2K23 and a gaming integration with Fortnight.
Copywriting: Meredith Rowe, Adam Gage, Christian Mcomber
Art Direction: Drew Wallace, Michele Brajevich, Jenn Ho