PROJECT: Ruffles & NBA/WNBA
ROLE: Creative Director
AGENCY: Motive
What began as a partnership between NBA stars, Lebron James, Jayson Tatum, A’ja Wilson and Ruffles, has grown into an annual sponsorship of the NBA All-Star weekend. The team at Motive promoted the event, collabs, LE flavors and an after-party across Insta. It’s one of Ruffles biggest activations of the year and the work leveraged their talent in a way unique and ownable to the brand.
Copywriting: Christian Mcomber
Art Direction: Drew Wallace, Yejoon Hwang
